Project Description

Tastefully Simple Brand Director

Brand Refresh & New Product Development

Director of Product Marketing 

Director of Brand Marketing

Brand owner and leader of several teams from innovation, multimedia, digital marketing, brand marketing, and culinary development. Led several key enterprise-wide initiatives and cross-functional teams. Managed marketing research projects internally and externally. Responsible for annual marketing plan, seasonal launch strategy,  catalog development, product mix, marketing, and revenue across channels and consumer targets.

  • Branding

  • New Product Development

  • Strategic Planning

  • Content Marketing