BBB of Minnesota and North Dakota Brand Assessment
Vision: An ethical marketplace where buyers and sellers trust each other.
“A marketplace where buyers and sellers are engaged and committed to doing the right thing.”
Mission: To be the leader in advancing marketplace trust.
“To light the way to a trusting and vibrant marketplace.”
WHY ARE WE UNIQUE?
The BBB is a highly recognizable honest brand with a strong heritage, deeply embodying the values of the Midwest. This alignment of core values and purpose creates a unique connection to the people and businesses of Minnesota and North Dakota.
Aspirational value proposition:
For small businesses who value superior customer care, committed to hard work and doing what is right.
The BBB brand provides a business partnership and a consumer trusted marketing asset. It enhances their credibility, builds trust, and increases visibility among current and future customers. It is an opportunity to stand out from their competition as a caring ethical business and community leader
Brand Essence: Trust built on the values of perseverance, hard work and partnerships (friendships) connected by a common purpose. Doing the right thing creates not only a vibrant marketplace it creates caring engaged communities