CONTACT US2019-03-12T19:02:48+00:00

Need strategic marketing project support? Our business consulting services are a great way to gain strategic marketing perspective and expert branding at a fraction of the cost of hiring.



What is Lead Generation?2018-05-17T00:01:41+00:00

In marketing, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. When looking for leads, it is important to think outside of the box as to who can benefit from your product or service, but not so far that you are attracting customers who have no need for your business. There are many solutions out there that can help drive quality clients to your site – you just have to know where they are. The best part is that these solutions are actually more affordable that you might think.

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Why is Strategic Planning so important to my business?2018-05-17T00:03:31+00:00

Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. When a business is growing or even just starting out, having a strategic plan may not seem necessary. We are too busy getting orders out or putting out the fire of the day. However consider if you did have a plan, a path forward. You and your team has clear direction of where you are going and how to get there. It actually saves time, frustration and money in the long run. The process itself creates excellent dialogue and generates ideas that align with the strengths of your business. WIN-WIN.


Why hire an outside consultant?2018-05-11T14:08:12+00:00

The biggest advantage of hiring an outside consultant is gaining new perspectives along with professional expertise you couldn’t afford to keep on staff or don’t need full time. A professional- with unique talents and years of experience in branding, marketing and business management. I have a passion for the field, and I just happen to be very good at Branding, Strategy, Design Briefing…and lots of other things too.

What are our specialties?2018-05-17T00:04:41+00:00

Brand Development  & Management, Strategic Planning, Creative Marketing Strategy, Brand Consulting, Graphic Design Briefing.


Best way to get questions answered?2018-05-17T00:06:48+00:00
What is Simple Start and does it work?2018-05-17T00:09:04+00:00

Simple Start is a three step process to help evaluate your brands strengths, determine its value and begin establishing a plan to build it. It is a great way to create focus and direction. Many times you may feel too close to the subject and it is good to get an outside perspective. I encourage you to try the process and see where it takes you and your brand. It you need a bit of extra help, please set up a time to connect!


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Brand Edge Consulting is a Minnesota based company specializing in Expert Marketing & Brand Strategy Consulting. Our strategic planning services build smart brands with a competitive edge for Lead generation and growth. We are in the business of building and managing strong brands and solid long term relationships. We get to know your business and your customers. We consider both short and long term business goals, and prepare strategic recommendations that enhance your brand inside your organizations and outward into your target market.
Linda Anderson is a brand marketing and business professional with extensive background and experiences. Incredibly spirited and very talented bringing a wealth of knowledge from her years at Coca-Cola Company, Tastefully Simple and Consulting Business.
motto  enjoy life | be kind | make memories | always do my best work