Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. When a business is growing or even just starting out, having a strategic plan may not seem necessary. We are too busy getting orders out or putting out the fire of the day. However consider if you did have a plan, a path forward. You and your team has clear direction of where you are going and how to get there. It actually saves time, frustration and money in the long run. The process itself creates excellent dialogue and generates ideas that align with the strengths of your business. WIN-WIN.