Brand Marketing Expert * Business Strategist
Energetic, talented and skilled, sharply honed through years of working at The Coca-Cola Company and Tastefully Simple.
Accomplished at building, directing business plans and brands.
Proven track record of creating, engaging and coaching high impact cross-functional teams.
A catalyst of positive change known for integrity, and building candid, trust based partnerships.
LINDA – I enjoyed today so very much!! Thank you again for lending your talent and passion my way. I’m inspired!!
The most valuable insight was identifying our core persona ” Active Hopefuls”. Now we can target our content and marketing efforts more efficiently. I look forward to continuing our partnership.
Linda was a loyal member of our team and we were inspired everyday by the level of commitment that enriched our company. We’re confident the passion, talent and dedication she bought to her role will make a positive impact on your organization.
Thank you! I am so grateful for all your help!
Linda was the senior marketing and branding strategist on my team at Tastefully Simple where she led the strategic work to modernize the brand. She was recognized with Tastefully Simple’s highest award for leadership which considered both team performance and consistency with culture and vision. Linda is skilled at creating strong go-to market activation plans and deftly combines consideration for both consumers and sales force.
“Outstanding, shaping information into clear direction to address priority opportunities/issues”.
Linda is an energetic, forward focused, bottom line driven leader. I had the opportunity to work alongside Linda for 5+ years at Tastefully Simple. As the Director of Brand Marketing, she led a rebrand for the company; establishing brand guidelines and managing the transition and relaunch of hundreds of print materials and all packaging. Linda was a key stakeholder in a millennial research initiative which drove the launch of the innovative Tastefully Simple Dinner Mixers (millennial focused meal kit). She assured that this product supported the brand and fit strategically within the overall meal kit plan. Linda has a keen eye for detail and the ability to focus on the big picture. Driver. Strategist. Innovative. Creative. Visionary.
Honored with the 6th Man Award for “superior dedication and commitment”
Few people have the opportunity to report to a leader who is as knowledgeable as they are encouraging and genuinely personable. I had the pleasure of reporting directly to Linda for nearly 4 years. She took an initial risk hiring me onto her team with little job-specific experience. She looked beyond what I could show on paper and saw all that I was capable of if given the opportunity. Consistently focused on maximizing the strengths of her team, Linda pushed us to grow, to set new goals and try new things. She created a team of confident, independent do-ers who were allowed to make their own mistakes, all the while truly leading us through the challenges and providing support where necessary. She’s an authentic leader who fosters team unity and open communication. I hold Linda in such high regard and am so thankful for the time I spent under her direction.
Linda and I worked together to develop and launch a new product concept. Her leadership and mentoring were a key factor in the successful launch. As the project manager, she allowed me to set the vision for the concept. She supported that vision while always challenging me to look for solutions that most efficiently met the business goals of the project. She offered advice and suggestions for improvement but always supported the identified vision. Her partnership in developing the launch plan helped to establish a solid communication and marketing strategy that excited both internal stakeholders and our target consumers. I truly appreciated her coaching through the entire process.